About

Hebah Alhamwi is a brand and marketing strategist, creative strategist, and self-taught artist whose work sits at the intersection of storytelling, research, innovation, and cultural development. With a Master’s in Arts & Culture Management, she combines creative thinking with analytical rigour to shape brands, concepts, and ventures with both imagination and strategic clarity. Through Hiboux Studio, a freelance based collaborative platform she develops brand narratives, creative start-up ideas, and cultural concepts informed by audience insight, research, and meaningful visual direction. Her work also extends into AI-driven strategy, data analysis, coding, and the development of functional dashboards for selected projects, particularly within F&B, where budget and scope allow. Alongside this, she is developing a software concept for the arts, culture, and heritage sectors, as well as a number of urban design initiatives rooted in usability, functionality, and problem-solving. Hebah’s approach is guided by both intuition and evidence. She believes that strong creative work should not only look compelling, but also function intelligently, respond to real needs, and create long-term value.